MARKETING CASE

 

Together with The National Maritime Museum we won the NIMA Award for best Marketing Turnaround.

 

The museum was perceived as a dull boats museum. Together with the immense reconstruction and  the bold campaign they were not longer been seen as a dull museum.

 

They went from 190,000 visitors a year to almost half a million. On average the museum was rated an 8 by these visitors.