YES I AM / 25 WORDS

Strategy: Positioning Amsterdam as the Creative HUB to Europe.

In any given country, the name Amsterdam gives an instant positive reaction. In contrary to this knowledge the Amsterdam Municipality still tend to use numbers in their PPT’s to position Amsterdam as a perfect business location. To anybody in the world a city like Amsterdam is not a pile of numbers or statistics. Amsterdam is an attitude, a philosophy, a mentality.

With the help of CEOs

We decided to bring this Amsterdam mentality to stage in an unconventional way. The outcome: a poem. An anthem of the spirit of Amsterdam. And to enlarge the contradiction we asked CEOs from the world of facts and figures, to recite. Time to pitch. The outcome and their enthusiasm made this unique project profitable.

The results

• Over 190 foreign companies established in Amsterdam
• 15 new creative industry startups from abroad such as Taxi Europe, Blast Radius, Glassworks, etc.
• Eurobest held his first Amsterdam Award Festival.
• Boards Summit signing up for the next 5 years.
• Bridges built between creative companies / Amsterdam Business Partners / Government.
• Positioning Amsterdam creative HUB to Europe.